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Located in the north of France on the river Seine, Paris has the well-deserved reputation of being the most beautiful and romantic of all cities, brimming with historic associations and remaining vastly influential in the realms of culture, art, fashion, food and design. Dubbed as the City of Light and Capital of Fashion, it is home to the world's finest and most luxurious fashion designers and cosmetics. A large part of the city, including the River Seine, is a UNESCO World Heritage Site.